After earning a degree in textile engineering at Shenkar College in Israel, Tzuri Gueta arrived in Paris in 1996 and went to work for Trend Union, a trend forecasting agency founded by the legendary priestess of style Li Edelkoort.
Then he met Thierry Mugler. It was the first step on the way to success and a real interchange developed between the two men. Since then, there have been many fruitful collaborative projects with the Haute Couture industry including the fashion houses of Christian Lacroix, Jean Paul Gaultier, Givenchy, Dior and Armani.
At the same time Gueta pursued his quest for material. One encounter was to prove particularly decisive: silicone. It quickly became his material of choice. He invented a technique that he called “lace fed with silicone” and took out a patent for the method. Spurred on by this impetus, he founded a company, Silka Design, and began to produce his own line of jewelry made of a mixture of textile and silicone. These pieces were imbued with such an innovative spirit that they almost immediately won over designers at the vanguard of fashion as well as venues dedicated to artistic creation, such as the Printemps du Design boutique at the Centre Pompidou in Paris and the MoMA store in New York.
But the sensitive, organic and futuristic world of Tzuri Gueta is not restricted to textiles and fashion. The multi-faceted artist’s explorations in design earned him the Grand Prix de la Création awarded by the City of Paris; and the adventure continued into the territory of art with a one-man exhibition at the Tel Aviv Museum of Modern Art.